In the paints and coatings sector, innovation means starting from the fundamentals. Every formulation is the result of a balance between technical performance, sustainability, supply reliability and the quality of the raw materials used. It is precisely at this stage that choosing the right partner can make the difference.

For 30 years, NSW Toscana Trading has supported companies in the sector by offering a selection of raw materials for manufacturers of paints, coatings and industrial formulations. The objective is not simply to distribute products, but to provide technical expertise, continuity of supply and solutions capable of responding to the needs of a constantly evolving market.

Over time, the sector’s priorities have changed profoundly. Today, alongside application performance, formulation sustainability, the use of raw materials from renewable sources, reduced environmental impact and consistent supply quality are playing an increasingly central role. For this reason, NSW Toscana Trading has built its offering by selecting reliable international manufacturers and developing a product range capable of combining innovation, quality and technical value.

Participation in Paint & Coatings 2026 represents the ideal opportunity to present this philosophy and share with the market the solutions that contribute every day to the development of increasingly high-performance formulations.

From methylcellulose to natural waxes: a range designed for the coatings sector

Every raw material in the NSW Toscana Trading catalogue is selected to provide specific technical characteristics and respond to formulators’ needs.

GinShiCel methylcelluloses (HPMC) are among the reference products in our range. Available in different viscosities, they improve rheological control, water retention, stability and formulation applicability. Their versatility makes them suitable for numerous applications in the coatings world, ensuring consistent and reliable results.

Another historically valued raw material is Tung Oil, used for its drying properties, weather resistance and durability. It remains a solution of great interest today for wood-protection applications and high-performance coatings, where natural origin and performance need to coexist.

Particular attention is also given to natural waxes, including Carnauba wax, considered one of the most valuable vegetable waxes available on the market. Thanks to its high hardness and surface properties, it is used in formulations requiring gloss, scratch resistance, water repellency and improved slip. Direct collaboration with qualified manufacturers allows us to guarantee customers consistent quality and continuity of supply.

Our offering also includes natural resins, which are increasingly valued in a market moving towards sustainable, high-performance formulations. These raw materials help improve adhesion, resistance and the aesthetic characteristics of the final coating, offering new opportunities for manufacturers wishing to differentiate their formulations.

Behind every product in our catalogue is a careful process of selection, verification and collaboration with international partners. Our objective is to offer customers not merely a raw material, but a reliable solution on which to build quality formulations.

Paint & Coatings: where new collaborations begin

Trade exhibitions have always been a fundamental opportunity for dialogue between manufacturers, distributors and users of raw materials. For NSW Toscana Trading, Paint & Coatings is above all an opportunity to meet those who work every day on the development of new formulations and to share expertise, experience and perspectives.

Our approach is simple: listen to the customer’s needs, understand the objectives of the project and identify the most suitable raw material together. We believe the value of a distributor is measured not only by product availability, but by the ability to offer technical support, reliability and continuity over time.

Market requirements are evolving rapidly. Attention is growing towards products of natural origin, low-environmental-impact formulations and raw materials capable of delivering high performance without sacrificing sustainability. It is in this context that NSW Toscana Trading continues to invest in the search for new partners, expansion of its range and the development of strong relationships with companies that share the same vision of quality.

We look forward to welcoming you at Paint & Coatings Italy 2026, stand 219, to discover our company, explore the characteristics of our raw materials and discuss the solutions best suited to your projects. It will be a pleasure to meet you, listen to your needs and build new opportunities for collaboration together.

Register free for Paint & Coatings Italy 2026 and come and discover NSW Toscana Trading and our solutions for the paints and coatings sector.

For more information about our raw materials and solutions, visit our website.

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