Paint & Coatings Italy
Digitalisation
Digital coating is transforming the future of surface finishing, and this programme explores what that shift means for the paints and coatings industry.
From hybrid processes to fully digital inkjet solutions, digital coating is opening new levels of precision, flexibility and process control. The Digitalisation programme brings together experts and technology providers to help manufacturers, formulators and technical teams understand where digital coating fits into their own production, and how to start exploring it.
28 October 2026
Allianz MiCo, Milano
Digital Coating & Inkjet Deposition
Key Message
Why digital coating matters now
Digital coating is becoming an important transformation pathway for the future of industrial coatings, and inkjet coating in particular is enabling the highest level of precision, flexibility and process control available today.
Digital coating is not simply automation. Many technologies described as “digital coating” — digitally controlled spray systems, automated coating equipment, hybrid manufacturing approaches — introduce elements of digital control, but often still combine analogue material delivery with digital process control. True digital coating goes further.
Inkjet coating represents a fundamentally different approach: every individual droplet is digitally generated, controlled and precisely deposited. This enables genuine digital deposition, with exceptional control over coating placement, design flexibility, repeatability and material efficiency.
As industries look for greater design flexibility, sustainability and process optimisation, digital coating technologies are increasingly complementing conventional methods. The Digitalisation programme at Paint & Coatings Italy is designed to help professionals evaluate whether digital coating is the right direction for their own materials, products and applications.
Who It’s For
Is digital coating relevant to you?
Who Should Attend
- Paint and coating manufacturers
- Coating formulators
- Pigment, resin and additive suppliers
- Equipment manufacturers
- Product developers and R&D engineers
- Technical managers
- End users of spray, roller, curtain and screen coating technologies
- Companies exploring digital coating and functional material deposition
What You Will Learn
- Why digital coating is becoming a key transformation pathway for industrial coatings
- How industrial inkjet differs from conventional coating application equipment
- The opportunities and challenges of moving from analogue to digital coating, including hybrid approaches
- What successful digital coating formulation requires, from material compatibility to process stability
- How advanced characterisation methods help predict digital deposition performance
- Current applications and future opportunities for digital coating across different markets
Programme
Paint & Coatings Italy 2026
Could your coating become digital?
Join the Digitalisation programme and discuss your own products, technical challenges and potential opportunities for digital coating with leading experts in industrial inkjet.